ADV Films

ADV Films was an American anime licensing company founded on August 17, 1992. They're best known for licensing titles like Mezzo DSA, Elfen Lied, Excel Saga, and Neon Genesis Evangelion. They went out of business on September 1st, 2009, although the name is still used on select Sentai Filmworks projects, in which their IP was sold to other companies.

Why They Rocked

 * 1) They've licensed very well-acclaimed titles such as Neon Genesis Evangelion, Super GALS!, Princess Tutu, Petite Princess Yucie, Mezzo DSA, Elfen Lied, Excel Saga, and Azumanga Daioh.
 * 2) They helped the Evangelion series grow in popularity in the US.
 * 3) Their subtitle translations are mostly accurate to the original Japanese script.
 * 4) Some of their dubs like Super Milk Chan are considered very hilarious and, to some fans, much better than the original Japanese versions.
 * 5) They also supported fans of anime very well such as when the reboot Burn Up Scramble would disappoint the fans of the series. They decided to give it to Geneon USA so the fans of the Burn Up series are still happy and unaware of the reboot that could upset and disappoint them.
 * 6) They re-released their older dubs with a remastered Dolby 5.1 surround sound on their DVDs.
 * 7) Their VHS tapes were white instead of black which gives them a cool look.

Bad Qualities

 * 1) Most of their dubs are poor and some of their casting choices didn't work well. Their Ghost Stories dub in particular is filled with tons of cringe-worthy humor from jokes about retardation, jokes about racism, and jokes about being Jewish. It's probably intended to be bad, though.
 * 2) Their first anime license Devil Hunter Youko wasn't that interesting but can be considered cheesy fun.
 * 3) Their original film Lady Death is bad.
 * 4) Since Neon Genesis Evangelion has had the English license sent to King Records, who has done nothing about it, it can be expensive to buy the series.