Bob Chapek (Chief Executive Officer. Alan N. Braverman – Senior Executive Vice President, General Counsel and Secretary. Susan Fox – Senior Vice President, Government Relations) Nancy Lee (Senior Vice President and Chief of Staff to the Executive Chairman)
Disney Channel (originally called The Disney Channel from 1983 to 1997 and commonly shortened to Disney from 1997 to 2002) is an American pay television channel that serves as the flagship property of owner Disney Channels Worldwide unit of the Walt Disney Television subsidiary of The Walt Disney Company.
Why It Should Really Be On The Air
It successfully launched on April 18, 1983, with Disney's biggest cartoon star, Mickey Mouse pulling the switch and launching the network.
Unlike most of the sign-on bumpers on every local TV stations, Disney Channel was perfectly launched with the announcer saying, "The Disney Channel is ON the air!".
Starting on September 1, 1990, it combined a premium cable network with a traditional basic cable network.
On April 6, 1997, it was rebranded, when it converted a premium service into a basic cable channel.
On October 25, 1997, Disney Channel launched its own TV movie division, Disney Channel Movie, which makes original movies specifically for Disney Channel, starting with its first movie Under Wraps, and continuing to the present day.
It airs a weekday morning preschool-oriented programming block, Disney Junior (formerly Playhouse Disney from 1997 until 2011).
The international versions it has left are also good.
It spawned Toon Disney, to celebrate its 15th anniversary.
The network was great from the early 1980s to the mid-2000s (2008) and has been redeemed itself since the late 2010s (2017).
The channel went downhill and lost its charm in 2009 when Jonas premiered and they started to focus more on sitcoms than cartoons. Even Mickey Mouse and the gang had a minor presence on the channel outside of Disney Junior and Disney XD. This did cause the network's sitcoms to go downhill from 2009-2016, even though some good sitcoms and animated shows were made during that period. But the network has redeemed itself in 2019, meaning they are starting to slowly improve themselves. Also, focusing on live-action shows isn’t really a bad thing unlike what Cartoon Network went through, and since 2013, they have been improving their sitcoms.
In 2008, Sweeney had stated that Disney Channel, resulting from its multi-platform marketing strategy using television and music, would become "the major profit driver for the Walt Disney Company."
The channel is involved in many controversies:
The channel has also pulled episodes (even once having to reshoot an episode) that have featured subject matter deemed inappropriate due to its humor, the timing of the episode's airing with real-life events, or subject matter considered inappropriate for Disney Channel's target audience.
In November 2008, the Hannah Montana episode "No Sugar, Sugar" was pulled before its broadcast after complaints from parents who saw the episode through video on demand services due to misconceptions regarding diabetics and sugar intake (the Mitchel Musso character of Oliver Oken is revealed in the episode to have been diagnosed with Type 1 diabetes). Portions of that episode were subsequently rewritten and re-filmed to become the season three episode "Uptight (Oliver's Alright)," which aired in September 2009
In December 2011, Disney Channel pulled episodes of two of its original series from the network's broadcast cycle – the season one Shake It Up episode "Party It Up," and the So Random! episode "Colbie Caillat" – after Demi Lovato (star of So Random! parent series Sonny with a Chance, who was treated for bulimia nervosa in 2010) objected on Twitter to jokes featured in both episodes (the Shake It Up episode, in particular) that made light of eating disorders.
On May 17, 2013, the channel pulled "Quitting Cold Koala", a second-season episode of Jessie, prior to its scheduled premiere broadcast, due to parental concerns over a scene in which a character's gluten-free diet leads to him being ridiculed.
The governments of Bangladesh, Bhutan, and Pakistan banned the Indian feeds of Disney Channel and Disney XD in 2013 because the program Doraemon was being continously broadcast throughout the day in Hindi rather than in English, over fears that it would have a negative impact on their children as the shows were mainly aired in Hindi.
Nowadays, most of their modern shows only last 3 seasons and will often get cancelled pretty quickly afterwards, though it could be by choice of any creators like Matt Braly.
Some shows that gives a good impact, like (Andi Mack and Girl Meets World) unfortunately only got 3 seasons which can be unfair to most fans because they we're popular shows at that time while Bunk'd which has overstayed it's welcome with a total of 6 seasons and that show got even wrose once most of the original characters left.
While some of their other sitcoms that came out after Hannah Montana are great, a lot of them overuse the laugh track, and have weak, unfunny humor, or unlikable, mean-spirited characters.
Hypocrisy: They cancelled Garfield's Judgement Day for being too dark for a kids movie despite the fact that they made dark movies that are for kids like The Black Cauldron.