Geraldine Laybourne (née Bond; born May 19, 1947) is a former TV executive and an American entrepreneur in media and technology. She led the team that created Nickelodeon in the 1980s and 1990s and co-founded Oxygen Media. She is co-founder of a tech startup called Katapult.
Why She Rocked
- She was the second president of Nickelodeon in 1984-1996. Under her leadership, not only made Nickelodeon the leader channel of the children's television, but also saved the channel from an almost bankruptcy, after they lost $10 million dollars and from the low ratings, were caused by Nickelodeon's first president Cy Schneider in 1984.
- Greenlit great and classic shows like Clarissa Explains It All, All That, Hey Dude, The Adventures of Pete and Pete, Double Dare, Legends of the Hidden Temple and memorable Nicktoons like Doug, Rugrats, The Ren & Stimpy Show and Rocko's Modern Life.
- Also launched good Nickelodeon blocks like Nick at Nite, SNICK and Nick Jr. (which years later it become a TV channel in 2009, replacing Noggin).
- She had her own question section in the Nickelodeon Magazine, under the name "Ask the Boss Lady", where the questions she answered were very interesting and good.
- She founded the Oxygen channel, at that time was a 100% female TV channel to women, although she had sell the channel to NBCUniversal in 2007, since then the channel has undergone drastic changes in their content and programs from the hands of NBCUniversal, to going dedicating to air reality shows to nowadays currently airing criminal investigative programs related to women.
- Although she greenlit The Ren & Stimpy Show, she made a controversial comment about Nickelodeon to be known due to the show's content saying: "We don't want to be known as the "network of boogers and farts!"".
- She refused VeggieTales, because Nickelodeon didn't want to air CGI cartoons at that time.
- According to her in the Ask the Boss Lady section in the Nickelodeon Magazine, her three favorite heroes are Whoopi Goldberg, Nick News' host Linda Ellerbee and Children's Defense Fund founder, Marian Wright Edelman, due for caring and working with kids.