MTV (originally an initialism of Music Television) is an American cable channel, launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS, also headquartered in New York City.
MTV was originally first tested on December 1, 1977 as Sight on Sound, but was officially launched in 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs), but in the years since its inception, the network significantly toned down its focus on music in favor of original reality programming targeting teenagers and young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving the channel as of January 2016.
Why It Used to Rock
- It was the world's very first 24-hour all-music video television channel. This is why this is the world's very first video radio station.
- Its logo was very creative.
- It could be one of the earliest TV channels in full stereo sound.
- The cable TV network, where every American radio station merged with every American television.
- Beavis and Butt-Head Do America was an awesome theatrical film.
- Like the most successful video gaming console, the Nintendo Entertainment System, MTV became one of the most iconic 1980s icons.
- It had tons of music video-themed shows, like three iconic shows, MTV Unplugged, Total Request Live and MTV First.
- MTV aired four award shows: MTV Video Music Awards, MTV Movie & TV Awards, MTV Europe Music Awards and mtvU Woodie Awards.
- It had its spin-off, VH1, which focused on the lighter, softer side of popular music.
- MTV had its original cartoon shows, especially Beavis and Butt-Head, Liquid Television, Daria and Celebrity Deathmatch.
- Its iconic cartoon show, Beavis and Butt-Head, was not only MTV's most-watched program, but one of the most successful adult-oriented cartoon shows as well.
- It spawned music-genre video games.
- It also spawned Beavis and Butt-Head video games.
- Its first theatrical feature film, Joe's Apartment, was utterly disgusting.
- MTV went downhill after early 1996. With the launch of MTV2 in August of that year, MTV gradually showed fewer and fewer music videos until they were nonexistent.